:root{--tinta:#16141a;--papel:#fff;--hueso:#f6f4f8;--uv:#6d28d9;--uv-oscuro:#4c1d95;--gris:#6b6675;--borde:#e5e1ec;--ok:#15803d;--alerta:#b45309}*{box-sizing:border-box;margin:0;padding:0}html{scroll-behavior:smooth}body{font-family:Segoe UI,system-ui,-apple-system,sans-serif;color:var(--tinta);background:var(--papel);line-height:1.6}img{max-width:100%;display:block}a{color:var(--uv-oscuro)}.contenedor{max-width:1080px;margin:0 auto;padding:0 20px}.fondoBuilder{min-height:100vh;background:radial-gradient(1200px 500px at 15% -5%,#efe9fb 0,transparent 55%),radial-gradient(900px 500px at 100% 0,#e7f0fb 0,transparent 50%),var(--hueso)}.encabezado{border-bottom:1px solid var(--borde);background:var(--papel)}.encabezado .contenedor{display:flex;align-items:center;justify-content:space-between;padding-top:14px;padding-bottom:14px}.logo{font-weight:800;font-size:1.25rem;letter-spacing:-.02em;color:var(--tinta);text-decoration:none}.logo span{color:var(--uv)}.hero{background:var(--hueso);padding:56px 0}.hero-visual{position:relative;background:#100e14 url(/img/hero-stickers.webp) 100%/cover no-repeat;padding:72px 0;overflow:hidden}.hero-visual:before{content:"";position:absolute;inset:0;background:linear-gradient(90deg,rgba(16,14,20,.94),rgba(16,14,20,.82) 38%,rgba(16,14,20,.25) 66%,rgba(16,14,20,0))}.hero-visual .contenedor{position:relative;z-index:1}.hero-visual h1,.hero-visual p.bajada{color:#fff}.hero h1,.hero-visual h1{font-size:clamp(1.7rem,5vw,2.7rem);line-height:1.14;letter-spacing:-.02em;max-width:20ch}.hero p.bajada,.hero-visual p.bajada{margin-top:16px;font-size:1.05rem;color:var(--gris);max-width:46ch}@media (max-width:720px){.hero-visual:before{background:linear-gradient(180deg,rgba(16,14,20,.9),rgba(16,14,20,.78) 60%,rgba(16,14,20,.55))}}.puntos-hero{margin-top:20px;display:flex;flex-wrap:wrap;gap:10px;list-style:none}.puntos-hero li{background:var(--papel);border:1px solid var(--borde);border-radius:999px;padding:6px 14px;font-size:.9rem;font-weight:600}.cta{display:inline-block;margin-top:28px;background:var(--uv);color:#fff;text-decoration:none;font-weight:700;padding:14px 28px;border-radius:10px}.cta:active{background:var(--uv-oscuro)}section{padding:56px 0}section h2{font-size:clamp(1.4rem,4vw,1.9rem);letter-spacing:-.01em;margin-bottom:24px}.pasos{display:grid;grid-gap:16px;gap:16px;grid-template-columns:1fr;list-style:none;counter-reset:paso}.pasos li{border:1px solid var(--borde);border-radius:12px;padding:20px;counter-increment:paso}.pasos li:before{content:counter(paso);display:inline-flex;width:28px;height:28px;align-items:center;justify-content:center;border-radius:999px;background:var(--uv);color:#fff;font-weight:700;font-size:.9rem;margin-bottom:10px}.pasos h3{font-size:1.05rem;margin-bottom:6px}.pasos p{color:var(--gris);font-size:.95rem}.pasos li:before{position:relative;z-index:1}.paso-img{width:100%;height:auto;aspect-ratio:1/1;object-fit:cover;border-radius:10px;margin-bottom:12px;background:var(--hueso)}.franja{padding:0}.franja img{width:100%;height:auto;display:block}.servicios{display:grid;grid-gap:18px;gap:18px;grid-template-columns:1fr;margin-top:6px}@media (min-width:700px){.servicios{grid-template-columns:1fr 1fr}}.servicio-card{display:flex;flex-direction:column;border:2px solid var(--borde);border-radius:18px;overflow:hidden;background:var(--papel);text-decoration:none;color:var(--tinta);transition:transform .15s ease,box-shadow .15s ease,border-color .15s ease}.servicio-card:hover{transform:translateY(-3px);border-color:var(--uv);box-shadow:0 18px 40px rgba(76,29,149,.16)}.servicio-visual{position:relative;aspect-ratio:16/9;display:flex;align-items:center;justify-content:center;font-size:3.6rem;background:linear-gradient(135deg,var(--uv-oscuro),var(--uv));color:#fff;overflow:hidden}.servicio-visual.alterna{background:linear-gradient(135deg,#16141a,#3b2a63)}.servicio-visual:after{content:"";position:absolute;inset:0;background-image:radial-gradient(hsla(0,0%,100%,.16) 1px,transparent 0);background-size:18px 18px}.servicio-visual img{position:absolute;inset:0;width:100%;height:100%;object-fit:cover}.servicio-visual.con-foto:after{display:none}.servicio-visual span{position:relative;z-index:1;filter:drop-shadow(0 4px 10px rgba(0,0,0,.25))}.servicio-cuerpo{padding:18px 20px 20px;display:flex;flex-direction:column;flex:1 1;gap:8px}.servicio-etiqueta{font-size:.75rem;font-weight:700;letter-spacing:.06em;text-transform:uppercase;color:var(--uv)}.servicio-card h3{font-size:1.2rem;line-height:1.25;letter-spacing:-.01em}.servicio-card p{color:var(--gris);font-size:.92rem;line-height:1.55;margin:0}.servicio-card ul{list-style:none;padding:0;margin:4px 0 0;font-size:.88rem;line-height:1.8}.servicio-precio{margin-top:auto;padding-top:12px;display:flex;align-items:baseline;justify-content:space-between;gap:10px;border-top:1px solid var(--borde)}.servicio-precio strong{font-size:1.35rem;color:var(--uv);letter-spacing:-.02em}.servicio-precio em{font-style:normal;font-size:.8rem;color:var(--gris)}.servicio-boton{margin-top:12px;display:block;text-align:center;background:var(--uv);color:#fff;font-weight:700;padding:12px 16px;border-radius:10px;font-size:.95rem}.servicio-card:hover .servicio-boton{background:var(--uv-oscuro)}.productos-grid{display:grid;grid-template-columns:repeat(2,1fr);grid-gap:14px;gap:14px}@media (min-width:640px){.productos-grid{grid-template-columns:repeat(5,1fr)}}.producto-card{border:1px solid var(--borde);border-radius:12px;overflow:hidden;text-align:center;background:var(--papel)}.producto-card img{width:100%;height:auto;aspect-ratio:1/1;object-fit:cover;background:#f0f0f2}.producto-card span{display:block;padding:10px 6px;font-size:.85rem;font-weight:600}.calidad{background:var(--tinta);color:#fff}.calidad-grid{display:grid;grid-gap:28px;gap:28px;grid-template-columns:1fr;align-items:center}@media (min-width:820px){.calidad-grid{grid-template-columns:1.1fr 1fr}}.calidad-grid img{width:100%;border-radius:14px;height:auto}.calidad h2{color:#fff}.calidad p{color:#cfc9dd;margin-bottom:14px}.calidad ul{list-style:none;display:flex;flex-direction:column;gap:10px}.calidad li{padding-left:26px;position:relative;color:#ece9f4}.calidad li:before{content:"✓";position:absolute;left:0;color:#34d399;font-weight:800}.aplicar{background:var(--hueso)}.aplicar-grid{display:grid;grid-gap:28px;gap:28px;grid-template-columns:1fr;align-items:center}@media (min-width:820px){.aplicar-grid{grid-template-columns:1fr 1fr}}.aplicar-grid img{width:100%;border-radius:14px;height:auto;box-shadow:0 10px 30px rgba(0,0,0,.08)}.herramientas{background:var(--tinta);color:#fff}.herramientas h2{color:#fff}.herramientas-sub{color:#cfc9dd;max-width:56ch;margin:-12px 0 28px}.herramientas-grid{display:grid;grid-gap:16px;gap:16px;grid-template-columns:1fr}@media (min-width:720px){.herramientas-grid{grid-template-columns:repeat(3,1fr)}}.herramienta-card{background:hsla(0,0%,100%,.05);border:1px solid hsla(0,0%,100%,.12);border-radius:14px;padding:24px}.herramienta-icono{width:54px;height:54px;border-radius:14px;background:var(--uv);display:flex;align-items:center;justify-content:center;font-size:1.6rem;margin-bottom:14px}.herramienta-card h3{font-size:1.1rem;margin-bottom:8px}.herramienta-card p{color:#cfc9dd;font-size:.95rem}.banda-sticker{background:linear-gradient(135deg,#f3effc,#e7f0fb)}.banda-sticker h2{color:var(--uv-oscuro)}.banda-sub{color:var(--gris);max-width:60ch;margin:-12px 0 20px}.pie-enlaces{display:flex;flex-wrap:wrap;gap:4px 16px}.tabla-sticker-wrap{overflow-x:auto;-webkit-overflow-scrolling:touch;border-radius:12px}.tabla-sticker{width:100%;border-collapse:collapse;background:var(--papel);border:1px solid var(--borde);border-radius:12px;overflow:hidden;min-width:360px}.tabla-sticker td,.tabla-sticker th{padding:14px 16px;text-align:left;border-bottom:1px solid var(--borde)}.tabla-sticker th{background:var(--uv);color:#fff;font-size:.9rem}.tabla-sticker tr:last-child td{border-bottom:none}@media (max-width:420px){.tabla-sticker{min-width:0}.tabla-sticker td,.tabla-sticker th{padding:12px 9px;font-size:.88rem}}.precios{background:var(--hueso)}.tabla-precios{width:100%;border-collapse:collapse;background:var(--papel);border:1px solid var(--borde);border-radius:12px;overflow:hidden}.tabla-precios td,.tabla-precios th{padding:14px 16px;text-align:left;border-bottom:1px solid var(--borde)}.tabla-precios th{background:var(--tinta);color:#fff;font-size:.9rem}.tabla-precios tr:last-child td{border-bottom:none}.precio-destacado{font-weight:800;font-size:1.1rem}.nota-precios{margin-top:14px;color:var(--gris);font-size:.9rem}.aviso-color{border-left:4px solid var(--alerta);background:#fffbeb;padding:16px 20px;border-radius:0 10px 10px 0;font-size:.95rem}.faq details{border:1px solid var(--borde);border-radius:10px;padding:14px 18px;margin-bottom:10px}.faq summary{font-weight:700;cursor:pointer}.faq details p{margin-top:10px;color:var(--gris)}footer{border-top:1px solid var(--borde);padding:32px 0;font-size:.9rem;color:var(--gris)}@media (min-width:720px){.pasos{grid-template-columns:repeat(4,1fr)}}.video-caja{position:relative;margin:0 auto;border-radius:16px;overflow:hidden;border:1px solid var(--borde);box-shadow:0 18px 40px rgba(76,29,149,.12);background:#16141a;line-height:0}.video-overlay{position:absolute;inset:0;flex-direction:column;gap:14px;width:100%;padding:0;border:0;font:inherit;cursor:pointer;background:linear-gradient(rgba(22,20,26,.18),rgba(22,20,26,.42));-webkit-tap-highlight-color:transparent}.video-overlay,.video-play{display:flex;align-items:center;justify-content:center}.video-play{position:relative;width:76px;height:76px;border-radius:50%;background:var(--uv);color:#fff;border:3px solid hsla(0,0%,100%,.92);box-shadow:0 12px 34px rgba(0,0,0,.42);transition:transform .18s ease,background .18s ease}.video-play svg{width:34px;height:34px;margin-left:4px}.video-etiqueta{font-size:.95rem;font-weight:700;line-height:1.2;color:#fff;text-shadow:0 2px 10px rgba(0,0,0,.5)}.video-overlay:focus-visible .video-play,.video-overlay:hover .video-play{transform:scale(1.08);background:var(--uv-oscuro)}.video-overlay:active .video-play{transform:scale(.96)}.video-overlay:focus-visible{outline:3px solid #fff;outline-offset:-6px}.video-play:before{content:"";position:absolute;inset:-3px;border-radius:50%;border:2px solid hsla(0,0%,100%,.55);animation:video-latido 2.4s ease-out infinite}@keyframes video-latido{0%{transform:scale(1);opacity:.75}70%{transform:scale(1.55);opacity:0}to{transform:scale(1.55);opacity:0}}@media (prefers-reduced-motion:reduce){.video-play:before{animation:none}.video-play{transition:none}}@media (min-width:720px){.video-play{width:92px;height:92px}.video-play svg{width:40px;height:40px}.video-etiqueta{font-size:1.05rem}}